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Digital Advertising - Music

Premier Digital Ads solution that’s specifically tailored to maximize traffic and increase streams, video views & engagement on your release.

Why Does It Matter?

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Paid digital advertising is a foundational element to any artist's marketing stack. It’s often the way fans first discover your music, and learn more about the music and your brand. Television, radio, and billboards aren’t going away completely… but they’re now being supplemented by things like search, display, social, and online video advertising.

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  • Share your music directly with the people that matter.

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  • Maximize traffic to Smartlinks, Spotify, Apple Music, YouTube & more.

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  • Drive real-world results: more streams, video views, engagement, merch sales & ticket sales.

Our Goal

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A custom strategy, creative, design, & copy with robust
reports.

... to maximize traffic to Smartlinks, streaming platforms, socials, & more.

OUR AGENCY SERVES ARTISTS, LABELS & BRANDS

What's Included?

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Get thousands of views & streams.

You get:​​

  • Instant visibility on Facebook, Google, and or TikTok Ads platform.

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  • Target your audience, and pay for when they click.

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  • Track your campaign’s performance with robust reports.

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  • See real-world results, like more streams, video views, engagement, merch sales & ticket sales.

GET MORE OUT OF YOUR BUDGET

Our Approach

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Our team is made up of passionate marketers that share the same love for music as you do. This is why our approach is unique.

We Will

 

  • Discover what has worked well for you in the past. If you have had a successful release in the past it is important to use that data in any future campaigns.

 

  • We are constantly paying attention to the market to stay up to date on the latest trends and best practices.

 

  • Provide robust reporting. We know how important it is for you to know exactly where your money is going and the results you are getting from your investent.

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CASE STUDIES

NDGO

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Empty Room Single Release - Facebook & Google Ads

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Goals

Maximize traffic to music video on YouTube via Google Ads platform and Maximize traffic to Spotify via Facebook Ads

 

Approach
Our approach for this first release was to test different audiences and placements right out the gate since we did not have previous data to utilize. After running a few small tests in the beginning we were able to see what worked best and where it would make the most sense to focus the budget. We found that In-Stream Video Ads paired with Suggested Video Ads on YouTube performed very well.

 

On Facebook our approach was similar. We ran a few video teaser campaigns prior to the release date to collect data to later create lookalike audiences based on the people who watched the teaser. This worked well and resulted in the single being added to Spotify-curated playlists as well as other user-created playlists.

 

Results​​

  • Over 150,000 views on YouTube

  • Average Cost Per View $0.01

  • Over 80,000 Spotify Streams 

Hey Sunshine

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ROT Single Release - Google Ads

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Goals

Maximize traffic to music video on YouTube via Google Ads platform

 

Approach
We ran a few small tests, in the beginning, to see what worked best and where it would make the most sense to focus the budget. We found that In-Stream Video Ads paired with Suggested Video Ads on YouTube performed very well. Our target audience was pretty narrow. Hey Sunshine wanted to target very specific locations in the U.S. Even with a narrow audience, we were able to achieve great results.

 

Results​​

  • Over 70,000 views on YouTube

  • Average Cost Per View $0.01

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